on the top right hand side of your home page click on the page you want to promote. Hover your mouse over ‘Promote’ and then select ‘promote your page’.
Many people make the mistake of boosting posts. While this is effective it only does so much and usually ends up costing more than it’s worth. Unless there’s a specific post that deserves to be posted (think of contests, promotions, an event, etc) then skip boosting posts.
Then, select ‘create new audience’.
Choose a title for this promotion, something that lets you know what this audience is. For me, I chose ‘local real estate’.
Facebook will automatically populate some ideas for targeting your market based on your page. They have been slowly improving on this over time and it gets better and better.
When you put in an ‘interest’ (I put in HGTV as an example) it lets you pick whether it’s interest, employer, or school. Most likely you’ll select interest, unless you’re specifically targeting employees of a certain company. (i.e., if you’re promoting something for small business owners, you’ll select a name of a business and that’s when you’d select employers)
At the bottom, Facebook lets you know where you stand on your audience selection. You want to stay in the green area. Anything under 2,000,000 audience is what we want, under 1,000,000 is ideal and over 750,000 is ideal.
After you’ve created your target audience you’ll be asked to select your daily budget and duration. You really don’t need to spend over $5.00 a day. (Just because you can doesn’t mean you should) This is the max Facebook will promote and it charges you based on results. So, if for the day you didn’t get enough hits to fill the $5.00 you won’t get charged that but it will never go over your budget amount.
Then you want to pick your duration. To get a good idea of how your ad is working you should pick 28 days. This is long enough to get a feel for the ad effectiveness and short enough that it doesn’t kill your budget.
Once you’re done, you submit the ad and Facebook will review it to make sure it doesn’t violate their codes. (too much text on a picture, a copyright photo, etc)
Once your ad is running you can go back to your page and click on ‘insights’ at the top and then click on promotions to see how it’s doing. Facebook will grade you and let you know. Which is great, as they didn’t used to and you needed people like me to tell you how your ad is doing.
The idea is to constantly improve on your click through rate. To see where you stand, PPC hero did a great article recently on reasonable expectations. CLICK HERE to read the article
Have any suggestions? Tried this yourself? Please let me know in the comments below! Don’t forget to share this with others
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