So you finally started your Facebook page, now what? A lot of people message and call me saying they have their page, like all their friends told them to do, and now they don’t know what to do. So here are my top 5 tips to help get you started in having a successful page.
- Quality over quantity. A lot of social media users are serial posters. Unfortunately, on my personal page, I’m somewhat guilty of this. Although I do try to post things that I think are interesting I happen to find a lot of things I think are interesting. It’s a conundrum.
So make sure each post is carefully considered. Ask yourself these 3 questions. 1. Will my audience find this interesting? 2. Will my audience be tempted to comment, like, or share this photo. 3. Is my post entertaining, informative, or intriguing?
- Make sure you have a great cover photo and profile photo. PicMonkey is a free photo editing site that I’m addicted to. Play around and come up with something you like. Or pay a graphic artist to design something for you, but nothing says amateur like a poor cover photo.
- Post unique content. While sharing articles, gifs, funny comics, etc is great – what’s even greater is unique content. A photo that’s anywhere else on the internet has cookies attached to it and can be tracked. Yes, even the photos here on my blog can be picked up and Facebook is like Oz. A strange wizard behind the screen that magically knows everything.
So post photos and content that’s absolutely nowhere else on the internet. Yes, this means you’re going to need to become that person that pulls out their iphone and starts snapping photos everywhere you go.
- Pay attention to what’s getting likes, comments, and shares. Are your live videos always really popular? Then keep doing it. Maybe pictures you’ve been sharing of your morning ritual always gets a lot of comments, then keep doing that. Is that sale you’ve been honsting for the last month getting zilch? Then stop the madness! Come up with a creative, out-of-the-box idea to help promote whatever it is that isn’t getting shares.
Guess what, every time you post something that doesn’t get shares or likes, Facebook thinks you’re not as relevant and makes it harder for people to see what you’re posting. More comments, likes, and shares means you’re popular and people like what you’re posting. Keep doing it!
- Answer those messages. Yes, your Facebook business page has its own messenger. People can message your page directly and Facebook measures how long it takes for you to respond. The longer it takes for you to respond, the less relevant Facebook thinks you are. They even give you a badge to show others how responsive you are. Gone are the days of waiting on customer service in other countries. Facebook recognizes that people hate this and they want their audience to connect with businesses who interact with their clients. Be that person!
Here are a few things to keep in mind. Stop throwing away money in paying people or a company to manage your social media content. Your audience will see right through this and stop following your page. They want to connect with YOU. They want to know what’s behind that page and this is their way of getting to know you.
I used to manage people’s social media content and I no longer offer this service. I realize that no matter how much I get to know the person I can’t be that person. I can’t comment like them, I can’t speak the way they would – and nor should I try.
Engage. Engage. Engage. Have fun with your page and be you. There’s truly nothing better and it’s really a cheap form of marketing that works.
Have any other tips you’d like to share or questions about building your brand or page? Let me know in the comments! Have any subject matters you’d like to see a blog post on? Let me know in the comments! In other words, the comments are your world, let me know what you think!
With that said, you can find A Slice of Lime on Facebook! CLICK HERE to like my page