As I'm writing this post I'm sure Facebook is updating its platform yet again, making it impossible to keep everyone up-to-date on what works and what doesn't. Example: This morning, Facebook rolled out 'gallery cover photo' so now you can select multiple photos to rotate instead of trying to decide . . .
on the top right hand side of your home page click on the page you want to promote. Hover your mouse over 'Promote' and then select 'promote your page'. Many people make the mistake of boosting posts. While this is effective it only does so much and usually ends up costing more than it's worth. . . .