Everyone’s on Facebook and Twitter and Instagram, right? Well, yeah, sort of. Being on social media isn’t quite the same as getting social media. The number one question I get asked from any entrepreneur is “Can you help me with Social Media?” So I ask, which one and I usually get the deer in headlights look.
Which one is best for me?
Everyone is different and everyone has different needs. So the answer isn’t simple. While many businesses will say – you need to be on Facebook because everyone is, it’s not necessarily true. Here are my pros and cons to each one to help you better decide which one suits you best.
This is the most known social media platform and here’s a morbid fact. There are over 30 million dead Facebook accounts – literally. Chances are, if you’ve been on Facebook more than two years, you probably have some Facebook friends/family that have passed on. It’s sad and creepy all at the same time. But I digress. There’s over a billion Facebook accounts. That was my point. Should you be on Facebook? Here’s my pros and cons
You can have separate business pages
Most likely all your friends are here
With the right algorithm marketing, you can really target your market. Great if you’re a local business or in e-commerce.
You need to be present frequently – You’ll need to post an average 2 times a day and interact with your fans. (What Facebook calls people who follow your fan page)
Unless you’re willing to dish out a few hundred bucks a month on advertising, trying to reach your followers organically really takes knowledge and uniqueness
Algorithms are changing non stop – if you aren’t willing to stay up on what’s going on, you can quickly fall behind
Facebook users can be pretty nasty. They love their opinions to be hard and it’s usually in an unkind way. If you don’t have super thick skin, this may not be the place for you.
When Facebook bought Instagram in 2010 for $1billion – they only had 13 employees. Something to think about with Instagram – the majority of users are women and under the age of 35.
It’s very easy to use and can connect with other social media platforms. So posting a picture on Instagram can stream it to Facebook, Twitter, etc. Think one-stop-shop.
Hashtags are the way to promote on Instagram, making it easy to reach out to people in your field
If you have something aesthetic to promote and are great at taking pictures, this may be the platform for you
You don’t need to post frequently (1-2 x’s / week)
Depending on your business, you’ll need to get pretty creative with the photos to get likes (Think aesthetic and visually pleasing)
The attention span on Instagram is very short – getting hearts (Equivalent to likes on Facebook) is great, but doesn’t really equate to business
You’ll need to really get creative with photo taking – and not just any photo, there’s a certain style to Instagram photos.
Twitter is the super highway of information, moving at mind-boggling speeds. If you want news, go to Twitter. Did you know? The little Twitter bird’s name is Larry? Larry Bird. Yup. Twitter is notorious, sometimes bad – sometimes good, for passing on information. If you want real time news about something major, go to Twitter. With that said, if your business is ‘news based’ or that’s how you pass on information, this is the place to be.
Think fast. If you have short comments and like news, Twitter is the place for you
If you’re a journalist, involved in something scandalous, like to pass on information, it’ll get done here
It doesn’t require creative pictures, algorithms, or knowledge. Just keep it short and sweet
If you are running a contest or promoting something for free or even an event, chance are it’ll get retweeted
YouTube is the most followed site on Twitter, so if you have a YouTube channel, Twitter can be your friend
If you love to talk about controversial stuff, you’ll fit right in with Twitter
It’s not known for growing a business
If you like to share pictures or videos, although Twitter does this, it’s really not known for it
If talking about growing a business via social media – Twitter is not up there with the others.
Pinterest is a lot like Instagram in that it’s about pictures and aesthetics. Like Instagram, it’s mostly women – but even more so. Like.. it’s really mostly women. I’m a huge fan of Pinterest because it lines up with blogging. (More on that later)
if you blog, you should definitely be using Pinterest to promote your blog
If your business has anything to do with women at all, then Pinterest can help. Cosmetics, Interior Design, Fashion, How To’s, DIY.. etc.
It’s a positive place. You don’t really see anyone on Pinterest arguing or making negative comments. If you don’t like something, you just ignore it. (Great concept, right?)
If you go to Pinterest and you’re not automatically wanting to re-pin everything and become a pin-a-holic, then this probably isn’t the place for you. Like Facebook, it requires constant attention. And a lot of that attention will need to be contributing to pinning things that have nothing to do with your business. Weird, right? Not really, you create followers by pinning things people want to keep. (think of bookmarking) The more followers you have, the higher chance of your pins becoming viral. If you’re only pinning your own things, people won’t follow you because pinners are really anti-marketing yourself.
Although not a place built for growing your business, it really can grow your business. It just takes a little more creativity and a lot of dedication
I truly believe that websites will become obsolete and blog sites will completely take over. (like this site!)
There’s a few ways to blog – the free way, which is what most people do. The paid WordPress sites and then hosting your own site with your own domain (The way I recommend). There are several places that will do it for you for a fee or if you’re tech savvy enough (errr… software savvy?) then a few to-do sites should get you through it.
It’s a non-static site that you’re 100% in control of
you can monetize your site and sell advertising space
You can make it anything you want
the possibilities are endless!
to do it the way I recommend costs money (hosting,domain,set up, templates,etc)
It takes time to build
You can’t just post and run – it takes time for each blog post
It requires commitment
My main word of advice is to pick the social media platform you’re most comfortable with and already on. There’s a ton of social media platforms out there and these are just a few. Mastering some of the smaller ones is a lot easier but you have a smaller audience. I tell my clients all the time – you don’t have to master social media, you just have to have a footprint in digital media.